PCT provides industry leading sales and marketing training, coaching and strategic consulting services designed to enable our clients increase their revenue and profits.

We pride ourselves on creating client specific solutions to their circumstances which have been proven to improve team member effectiveness and increase qualified referrals and admissions. Our clients have enjoyed measurable growth, realizing a significant return on their investment in PCT’s services.

Marketing Competency Analysis(MCA):

PCT’s Marketing Competency Analysis offers our clients a thorough evaluation of all aspects of their sales and marketing effectiveness, strategy and its relative competitive position in the marketplace. The Marketing Competency Analysis is completed through direct engagement in sales process allowing for objective and subjective evaluations, analysis of key metrics, identification of competitive advantages and weaknesses, and much, much more. The MCA is unparalleled in the industry and the foundation for how we will help you grow your business.


PCT provides on-site coaching to admissions and marketing team members improving their effectiveness in all aspects of their role. Utilizing our “4-Step Coaching Methodology” our team fosters immediate and permanent improvement in the competency of sales professionals we support. Coaching reinforces skills learned in our training programs and teaches new approaches through the following techniques:

  • Modeling
  • Observation and Feedback
  • Strategy Coaching
  • Accountability Coaching

Sales and Marketing Training

PCT’s industry leading sales and marketing training has been featured in many state and national conferences including the American College of Healthcare Administrators. Our programs provide the knowledge, skills, strategies and tactics to improve team member effectiveness in all phases of the sales and marketing process.

Our program titles include:

  • Strategies to Maximize Census through Lead Generation
  • The Basics of Developing Healthcare Referral Sources
  • The Basics of Converting Referrals into Admissions
  • Marketing Sub-acute Rehab Services
  • Providing Great Customer Service
  • The Administrator as the On-Site Marketing Manager
  • Advanced Marketing Strategies for 2017

Our programs can be customized to your unique set of challenges and products. All of our programs are approved for CEU’s for Nursing Home Administrators and Assisted Living Administrators by NAB/NCERS. For more information on scheduling a training event please call PCT at 866-925-4238.

Sales and Marketing Coaching

PCT provides on-site coaching to admissions and marketing team members improving their effectiveness at growing qualified referrals, developing healthcare referral sources, converting referrals into admissions and all other aspects of their role. Training and coaching in combination have been proven to create sustainable improvement in performance and results.

Our “Coaching the Coach” program helps administrators and regional team members improve their effectiveness in managing and leading their admissions and marketing team members.

Strategic Consulting Services

PCT provides strategic consulting services enabling clients to utilize us as their single source for all of their sales and marketing needs.

Our strategic consulting services include:

  • Marketing Plan Development and Execution
  • Marketing Metrics Assessment and Analysis
  • Market Assessments for Development and Acquisitions
  • Secret Shops
  • Competitive Analysis
  • Referral Tracking
  • Admissions and Team Member Hiring Processes
  • Advertising and Brochure Creation
  • Policy and Procedures creation and implementation